Jeff Zucker, the chief executive of NBC Universal, made a speech this week calling for a massive campaign to fight piracy of copyrighted works. Mr. Zucker was branded as the epitome of mainstream media cluelessness by bloggers, in part because his statements were made the same week that Radiohead, the musical equivalent of NBC’S hit, “Heroes,” decided to sell its latest album by letting fans download it for any price they choose.Michael Arrington, the Tech Crunch blogger, called the speech “Scary Stuff.” Terry Heaton, a thoughtful blogger on new media, wrote of Mr. Zucker’s proposal that Internet Service Providers block copyrighted material on their networks:
This is one of the most dangerous and desperate things I’ve ever heard come out of the mouth of someone who, among other things, is charged with certain responsibilities vis-a-vis the First Amendment.
Mr. Zucker is hardly living in the past. NBC, after all, seems to have more digital officers than the Navy has rear admirals. And Mr. Zucker boasted of all of its initiatives:
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