SAN FRANCISCO — Apple’s
sputtering efforts to be a major purveyor of video downloads may get a
boost in 2008 from an agreement with 20th Century Fox for digital movie
rentals.
Apple has been trying to interest a number of
Hollywood studios in an iTunes rental service, and several people
familiar with the negotiations said that more than one studio would
appear onstage at the company’s MacWorld exhibition here
beginning Jan. 14 to endorse a new Apple movie rental service.
These
people, who were not authorized to speak publicly about the
negotiations, confirmed the Apple-Fox relationship. Apple now trails
several companies offering digital movie rental services, including Amazon and Movielink.
The
Financial Times first reported the movie rental agreement on Thursday.
Apple and Fox executives declined to comment. The Fox studio is a unit
of the News Corporation.
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