Apple TV: Time to Get Serious - BusinessWeek
Ever since Apple TV hit store shelves in early 2007, company executives
have insisted on calling this curious little box-shaped gadget a
"hobby."
In 2007, Apple (AAPL) CEO Steve Jobs
used the label to describe this device, which lets users transfer to a
TV programming that has been downloaded onto a computer. Chief
Operating Officer Tim Cook,
who has been running Apple while Jobs takes a six-month leave of
absence, used the term as recently as Jan. 21, during a conference call
discussing fiscal first-quarter results.
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