Monday, January 22, 2007

Computer maker Acer is on the move

Getting bigger isn't just about bragging rights — it's about survival
Acer seems to be on a caffeine kick of its own. Americans who know the brand likely recall it hit the big time in the '90s, then quickly fell into obscurity. While Acer remains weak in the U.S., globally it's No. 4 in PCs overall, behind Hewlett-Packard, Dell, and Lenovo. Last year, Acer boosted its share by 1.2 percentage points, to 5.9 percent, according to preliminary data released by researcher IDC Corp. on Jan. 17. That puts Acer just behind Lenovo, which rose to No. 3 when it bought IBM's PC division two years ago. Lenovo is "successful in China, [but] we are growing everywhere," says Acer CEO J.T. Wang.

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