Saturday, March 10, 2007

Apple May Use Flash Memory For Notebooks

SAN FRANCISCO - Apple Inc. may sell zippy notebook computers later this year that use the same type of fast memory as music players and digital cameras, driving down prices of hard-disk drives, an analyst said Thursday.

The maker of the popular iPod music player and Macintosh computers hopes to introduce so-called flash memory in small computers known as subnotebooks in the second half of 2007, Shaw Wu, an analyst at American Technology Research who has a "buy" rating on Apple shares and does not own any stock, said in investor notes Wednesday and Thursday.

A shift to flash memory in place of much slower hard-disk drives would eliminate one headache for consumers: lengthy start-up times when turning on computers.

Apple of Cupertino, California, already uses flash memory in its iPod Nano and iPod Shuffle music players. Flash memory is lighter, uses less power and takes up less space than hard-disk drives.

Wu, who was among the first analysts to forecast the unveiling of Apple's iPhone music player/phone earlier this year, cited unnamed industry sources as the basis for his report.

"The time is right for the flash makers to make a move" as flash memory prices decline, Wu said by telephone. "Apple, from what we understand, is pretty much ready. The ball is in the flash vendors' court."

Apple spokeswoman Lynn Fox said the company does not comment "on rumor and speculation". Apple shares were up 60 cents, or 0.7 percent, at $88.32 in early afternoon trading on Nasdaq.

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