The city health department announced today that they have launched a new initiative aimed at getting New Yorkers to stop smoking – one that includes another round of very graphic television commercials.
Ronaldo Martinez – the star of an unforgettable anti-smoking campaign that began airing in New York last year – is featured in the new campaign, launched today to further scare people into quitting smoking.
If the ads aren't enough to get New Yorkers to quit, smokers may soon find a message from Martinez in their e-mail inbox.
Martinez, who speaks through a mechanical voice box after having his larynx removed, will appear in new internet ads that New Yorkers can e-mail to their favorite smoker
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